What is TBSE?

Dr. David Hornbrook /
“Clinical Excellence – Does Your Practice Need A Jump?”

We are proud and excited to announce that one of the country’s most outstanding clinicians, educators and lecturers has been added to the TBSE 2011 lineup!
That’s right – the one and only Dr. David Hornbrook, founder of PAC-Live and The Hornbrook Group will be center stage at TBSE and ready to show you how this is the year to jump-start your practice like never before!! There is nothing like learning and being motivated by one of the true masters of dentistry, and Dr. Hornbrook is the real deal! In his warm and entertaining style, he will show you what you need to know to be up-to-date in the practice of esthetic dentistry, teach you the tips and tricks to make it happen, and inspire the entire team towards excellence! Don’t miss a true master, Dr. David Hornbrook, in this rare TBSE appearance!

Dr. Ryan Swain /
“Success With Six Month Smiles”

Two years ago, Dr. Ryan Swain made his debut at TBSE. Since then, hundreds of attendees have called us to say that the information he gave has caused more dramatic changes in their practice than they have ever seen, and that his one talk alone paid for their entire trip many times over!! Others have begged us to have him back so they could do the same for their own practices. Here’s why.
For way too long, orthodontics has been a mysteriously kept secret that general dentists were not privy to. When presented with even the simplest of ortho cases, our only choice was to refer or risk being slandered, sued, ostracized, tarred and feathered.
Enter Dr. Ryan Swain. Ryan has developed a way to cut through the “voodoo” and simplify orthodontic concepts like no other. As President and Chief Clinical Instructor of Six Month Smiles, he has traveled all over the world teaching dentists how to do short-term orthodontics successfully, predictably, and profitably. Even if you haven’t touched a retainer since dental school, Ryan will have you excited and enthusiastic about adding something to your practice that patients love, is fun and easy to do, and best of all, incredibly profitable! He is THE superstar expert on ortho for GPs – and you gotta see him at TBSE!!

Dr. Hugh Flax /
“The Dream Practice – It’s Within Your Reach”

Dr. Flax is one of the most accomplished and successful dentists in North America, and he comes to TBSE ready to teach you the true secrets to practice elevation. If you are ready to be shown how to achieve an incredible level of excellence, create the practice of your dreams, earn a fantastic income and have a great time while doing so – this is your chance!
Dr. Hugh Flax is one of the pioneers of the truly esthetic dental practice. He has been featured on TV, radio, numerous publications, and even was written about in the Wall Street Journal. But there is a good chance that if you don’t attend TBSE, you will never have the opportunity to hear him speak. Why?
Hugh is President of the American Academy of Cosmetic Dentistry, probably the most prestigious cosmetic dental society in the world. His schedule is simply too busy to step outside of the organization over which he presides. Between that and his practice, it’s like having two jobs!
Well, somehow we were able to work things out so that Dr. Flax will be appearing at TBSE 2011 at the Planet Hollywood Resort and Casino. Actually, “work things out” may be the wrong way to put it. When Hugh heard about the opportunity, he was totally psyched! After all, there is nothing like TBSE anywhere else in the world! It’s where the best of the best want to speak, and where the coolest, most fun offices from around the country come to learn and get motivated.
So the choice is yours. Come hear Dr. Hugh Flax and the world’s greatest speakers that you won’t get to see elsewhere – or attend the wrong meeting!!

Kathy Metaxas /
“The Total Team”

In what is considered the most remote city in the world, the tiny town of Perth, Australia, there is someone who is rocking the world of dentistry. We had heard rumors about her before but couldn’t seem to gather a lot of information. Then her name came up at an international dental conference. And then, as if all of the stars were aligned, a mutual friend asked if we wanted an introduction.
Of course, since this individual hasn’t had much exposure in the U.S., we were pretty sure that she had never heard of TBSE. And let’s face it – no matter how badly we wanted her at TBSE – the job of convincing someone to travel thirty-six hours ONE WAY just to speak for a few hours and then head home seemed a bit ridiculous.
But somehow a call was arranged and in the middle of the night (it’s a thirteen-hour time difference) we connected with this person who has done so many amazing things for dentistry half a world away.
It was a little nerve-wracking. Would she think we were crazy? Was it an outrageous thing to ask? How can TBSE even be explained to someone who has never heard of it?
Finally, we got the answer. The phone was answered, and Kathy Metaxas herself said:
“The Madow Brothers? TBSE? I’ve been waiting for this call for years!!!”
The rest, as they say, is history. But nothing close to the history that will be made at TBSE 2011 when the amazing Kathy Metaxas of Perth, Western Australia takes the stage. It will be an experience that will rock your world, motivate your team, and help your practice skyrocket like never before!
Here are some comments Kathy has gotten from dentists “Down Under”:
“I can’t recommend Kathy Metaxas highly enough! I doubled my gross and now need more office space! Kathy is a fantastic team motivator and gets the best out of every staff member.” Dr Bryan Lee, Dentist – Western Australia
“Kathy is motivational, inspirational and fun, and she contributed greatly to team morale. We have had a very dramatic and fulfilling metamorphosis. It’s been quite financially rewarding, and our office is once again a happy and lively place to be!” The Team at Midland Dental Care, Australia
“Just when we felt our practice had plateaued, Kathy helped guide us to new, undreamable heights!” Dr. P. Stacey, Smilecare, South Africa.
There is just no question about it – you absolutely gotta be there when Kathy Metaxas rocks the house at TBSE 2011 on The Las Vegas Strip. She will change your practice and your life, and unless you want to fly to Western Australia, well, you just gotta come to TBSE!!

Jeff Henderson /
“From The Streets To The Stove: The Power of Change”

Celebrity chef, talk show host, bestselling author and ABC “Person Of The Week” – Jeff Henderson has something cooking for TBSE that you have never experienced before!!
His story is nothing short of amazing – growing up in South Central Los Angeles, Henderson knew crime at an early age. Raised by a poor single mother, he needed money and the cash selling drugs offered was too tempting to resist. By age 19, he was running a million-dollar cocaine operation. Eventually arrested and incarcerated, he spent almost a decade in federal prison. During that time, he realized that being locked up had saved him and he discovered his passion for cooking while doing kitchen duty. He went from preparing crack to cuisine and in the process found a way to turn his life around. Once out of prison, he channeled the same intense ambition that had nearly ruined his life to help him rise to some of the best kitchens in the country.
He has been praised by Oprah Winfrey, featured on Good Morning America, NPR, People Magazine, USA Today, and countless more news and TV shows. When you hear his story and experience the emotions that brought him from prison to the kitchens of the top hotels and restaurants in America, you’ll realize that you too can accomplish anything you put your mind to. Will Smith’s production company is making a movie of his life – so don’t miss this chance to not only hear Chef Jeff’s story in person, but to hang out and chat with him after the show. TBSE 2011 – you gotta be there!!!

The Madow Brothers /
“Creating Success for Dentists & Team Members”

As the premier motivational, inspirational, and supercalifragilistical speakers and entertainers in dentistry, Dave and Rich Madow—the “Dynamic Duo of Dentistry”—will present tons of actionable information and ideas that dentists and their teams can bring back to their office and start implementing right away. And of course they will perform several rock n’ roll numbers, humorous skits, and maybe even juggle with chainsaws!

Dr. Rich Hirschinger /
“How To Get Tons Of New Patients By DOMINATING Google!”

Do you want tons of new patients? Of course. Do you want your current patients to say great things about you and refer their friends? Sure. In short, do you want to be the “go-to” dental practice in your area? YES!
It’s no secret that the Yellow Pages are dead and everyone is searching for everything – including their health care professionals – on the internet. There are over five million searches every single month on Google for dentists. Are you in on this action or sitting back doing nothing as your neighbor racks up boatloads of new patients while they sleep?
Dr. Rich Hirschinger is the world’s leading expert on SEO – “Search Engine Optimization” – for dental practices. In this eye-opening presentation, he will show you why some offices are lost on the information superhighway while others are DOMINATING Google. You may actually gasp when he demonstrates why some of the most beautiful dental websites are doing NOTHING to drive new patients to the practice. And best of all – he will show you why, whether you live in New York City or a town with one traffic light-you can easily be the dentist who everyone is finding and calling.
Dr. Hirschinger is a dentist, an MBA, an expert on SEO, and (we’re not supposed to say this) personal friends with a big shot at one of the major search engines. (Hint: it rhymes with “Schmoogle.”) He has the inside information that you need to play by the new rules – and obtain search engine dominance! Of course, you will find this ONLY at TBSE!!

Jeff Civillico /
“Branding Your Passion”

Okay – what can someone who holds the world record for bungee jumping off a unicycle and once ran an entire marathon while juggling teach you about success in dentistry? A LOT!
As one of the country’s most in-demand entertainers (recent gigs include the White House, the Kennedy Center, and many more!), Jeff is a guy who is living his passion. In this unique presentation, he is ready to show how YOUR personal brand, passion and team can help you achieve the practice of your dreams. Jeff has trained thousands of people from all walks of life to be their absolute best and will do the same for you. His first TBSE appearance is bound to be one that you will never forget. Plus, he’s so entertaining you’ll see a true Vegas show right at TBSE – admission included!!

Fred Joyal /
“The Future Of Dentistry”

If anyone is equipped to prepare you for the future of dentistry, it is Fred Joyal. As co-founder of 1-800-DENTIST and one of the greatest marketing minds in the profession, his “crystal ball” has helped thousands of practices survive and thrive in every economy.
Here are some of the things he will be discussing in this landmark talk:
• Key tips to enhance the experience of your practice — from the very technical to the very personal
• How to deal with a world where patients expect reviews, price comparisons, and online appointments
• How trackability can vastly improve the effect of your advertising dollar
• How to capitalize on digital communications to save time and increase production
• What to expect in the future with the upcoming shortage of dentists, the advent of dental aid therapists, 3D radiography, and the explosion of smartphones.
• And lots more!
There has never been a time in history where things change so rapidly, and your dental practice is no exception. You NEED to be at TBSE 2011, where Fred Joyal will guide you through the future of dentistry. They say that chance favors the prepared mind, so don’t miss this chance!!!

Dr. Bill Busch /
“Your Most Successful Practice Ever”

Dr. Busch, a successful practitioner and founder of the North Kansas City Dental Group, has been a pioneer in the use of dental technology since its onset. He has truly mastered the art of combining high tech with old-fashioned service while stressing patient comfort.
But it’s his love of dentistry and enthusiasm for helping others that have garnered him awards and recognition from many organizations, including Procter and Gamble, 3M, the American Dental Association, and many more, including being named one of “America’s Top Dentists.”
At TBSE, Dr. Busch will show you how any dentist can stand above the crowd, deliver exceptional care, get not just the team but the entire community excited about the practice, and, of course, reach unprecedented levels of success. And if that’s not enough – he will leave you with a message that will have you laughing, crying, enthused, and more motivated than ever to love what you do, serve the community, and prosper like never before!

Sean Stephenson /
“Time To Stand!”

He’s three feet tall, forty-seven pounds, was supposed to die at birth, and is about to change your life!
Sean Stephenson was born with the rare disease osteogenesis imperfecta, which not only confines him to a wheelchair, but makes his bones so brittle that if he laughs too hard he will shatter a rib. But when you meet Sean and hear of his incredible journey, you’ll be the one laughing – and most likely crying, learning, expanding your mind, standing and clapping! At TBSE 2011, you will see why Sean Stephenson gets a thunderous ovation every time he speaks.
Sean learned early on that his limitations could not stop him. At the hospital where he was supposed to die at birth, nobody suspected that years later he would graduate with high honors from DePaul University right across the street! Armed with a degree in clinical psychotherapy, Sean has traveled the world helping others. He worked as a Presidential Liaison in the White House, is a published author, has appeared on Oprah, CNN, the Discovery Health Channel, CBS News, the New York Times and hundreds of other media outlets.
But what Sean does best is demonstrating to others how they can reach their own potential and achieve what they never thought possible. And he is totally psyched to do just that for you and your dental practice. Using emotional stories from his own life, Sean will take you on a journey of human potential and prove to you that you can do anything you want in life.
It’s not an exaggeration to say that after meeting Sean your life will change – and he is totally excited to see you and perform this transformation at TBSE in Las Vegas!